J.A. Hart founder of Coca-Cola Bottling Company of Santa Fe
History of Coca-Cola in New Mexico
Coca-Cola Santa Fe in 1925
Coca Cola consumers in northern New Mexico
1933 Santa Fe Coca Cola delivery truck
Employees of Coca-Cola Bottling Company of Santa Fe
Coca-Cola Bottling Company of Santa Fe Employees 1933
Coca-Cola delivery trucks in northern New Mexico
Coca Cola Santa Fe remains a family business
Coca-Cola celebrates 125th birthday in New Mexico
Coca Cola bottling and distribution in Santa Fe 1950

The Hart Family Legacy

A Multi-Generational, Family-Run Business

The Hart Family Owner/Operators of Coca-Cola Bottling Company of Santa Fe

Working together since 1919, the Hart Family and Coca-Cola are deeply rooted in northern New Mexico: - from Santa Fe to Los Alamos, Española to Red River, from Taos to Peñasco, and beyond.

For more than four generations, the Hart Family’s generosity and community involvement through Coca-Cola continue as part of the northern New Mexico community’s way of life.

First Generation:

James A. Hart, Founder James A. Hart Victorine Agnes Hart, Wife Victorine Agnes Hart


Second Generation: 4 family member/shareholders

Third Generation: 12 family member/shareholders

Fourth Generation: 20 family members/shareholders

Fifth Generation: 14 family members (and counting!)

Sixth Generation: 2 family members (and counting!)